The 1904 former Guinness Storehouse has been transformed into one of Dublin’s top attractions. Its seven floors of guinness-inspired fun, food and facts are shaped into a giant pint glass - its pinnacle, the spectacular Gravity Bar where visitors can drink Guinness while enjoying far-reaching views of Dublin City. On other floors, they can visit the tasting laboratory; sample Guinness recipes; find out how Guinness is brewed; watch the company’s famous ads; shop for Guinness memorabilia and learn how to pour the perfect pint. The interactive Choice Zone offers a more sobering experience, inviting visitors to reassess their drinking habits.